LinkedIn posts that sound like the person or brand - behind them.
Draft with Voice DNA or Brand DNA, score and approve every line, then publish to profiles or company pages. Built for individuals and Group plans - Company, Business, and Agency.
01
Voice DNA & Brand DNA
Personal profiles inherit Voice DNA. Company pages use Brand DNA — so I/we never collide.
02
Post score
Hook strength, voice match, and proof cues so operators refine with judgment, not guesswork.
03
Approval gate
Edit, reject, or greenlight. Nothing reaches LinkedIn until a human decides.
04
Workspaces & destinations
Individuals post as themselves. Groups switch brands, clients, and pages — publish stays explicit.
Live draft · Voice DNA
Post score 78
Most LinkedIn advice is noise.
What actually works:
one sharp insight,
one concrete example,
one question people answer.
Approval gate
You decide
Score · edit · approve — then publish or schedule. LinkedIn only sees what you greenlight.
Who it's for
Individuals. Groups. Company pages.
One professional studio — clear destinations. Personal Voice DNA, multi-client workspaces, and Brand DNA for pages.
Individuals
Your voice. Your cadence.
Consultants, coaches, founders, and operators — draft in Voice DNA, approve every line, add company pages on Pro, or go Unlimited.
Explore Individual →Groups
Company. Business. Agency.
Seats, multiple LinkedIn logins, and workspaces — in-house and agency teams keep each brand’s voice and destination distinct.
Explore Group plans →Company pages
Brand DNA, not personal tone.
Write as the company with Brand DNA, compliance notes, and page-native publishing on Pro and Group plans.
See page plans →The studio
Every control professional teams need.
From first draft to published post — schedule, media, comments, analytics, seats, and integrations — still behind the same approval gate.
- 01
Schedule & best time
Queue to profile or page. Best-time slots and Fill this week keep the calendar governed.
- 02
Media studio
Images, video, GIFs, and native carousels — attached only after the copy is approved.
- 03
Engage inbox
Reply and like LinkedIn comments from one pane, in the same voice you publish with.
- 04
Performance
Impressions, clicks, and engagement synced so teams see what actually landed.
- 05
Team & guest review
Seats, roles, and invite links. Approvers and clients greenlight without mixing brands.
- 06
Spark Bank
Capture fragments when they hit. Pull them into drafts later — nothing auto-publishes.
- 07
Partner API & Zapier
Draft, schedule, and publish triggers for the rest of the stack — still behind approval.
- 08
Auto-generate
Optional cadence from DNA and topics. Every draft still waits for a human gate.
Create hub
Five ways in. One voice out.
Pick the path that matches how you think — Propost drafts in your Content DNA either way.
- 01
Quick post
Topic to a full draft in Voice DNA — hook, body, CTA, ready to score.
- 02
My Mind
Dump the thought. Beautify, hashtags, hook, or shorten — your words stay first.
- 03
Paste & polish
Drop a finished post or rough notes. Rewrite for LinkedIn clarity, not a new voice.
- 04
From an idea
Theme or article to angles, then expand only what is worth shipping.
- 05
From your notes
Frameworks and bullets become professional variants you choose — then approve.
How it works
Four steps. Always your call.
From idea to published post — with approval as the permanent enterprise gate.
01
Set DNA
Capture voice or brand once — role, tone, topics, samples, never-say.
02
Generate
Create from an idea, My Mind, paste, sparks, or notes — then review the score.
03
Approve
Edit the line that matters, attach media, greenlight only when it is ready.
04
Publish
Profile or company page — LinkedIn only sees what you explicitly approve.
From the blog
Insights

LinkedIn & Personal Branding
What’s on Your Mind? Turn Your Thoughts Into Your Next LinkedIn Post
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LinkedIn Content Strategy
How to Turn Your Work Experience Into LinkedIn Content Ideas
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LinkedIn Content Strategy
Title 50 LinkedIn Hooks to Get More People to Read Your Posts
Discover 50 practical LinkedIn hooks to capture attention and encourage more people to read your posts. Use these proven hook formats and adapt them to your own voice.
FAQ
Questions, answered
Is Propost for individuals or groups?+
Both. Individual plans cover one personal brand (Pro and Unlimited add company pages). Group plans — Company, Business, and Agency - unlock seats, multiple LinkedIn logins, pages, and per-client Content DNA.
Can I publish to a company page?+
Yes on Pro, Unlimited, Company, Business, Agency, or an active trial - with Brand DNA separate from personal Voice DNA.
Can posts go live without my approval?+
Is there a free trial?+
Yes - 7 days with 5 drafts. No card required. Trial includes company-page features (one LinkedIn login).
Will drafts sound generic?+
No. Drafts inherit Voice DNA or Brand DNA - tone, topics, samples, and never-say rules - before you review them.
How do groups keep brands and clients separate?+
Each LinkedIn login and company page is a workspace with its own DNA and publish destination - so voices don’t mix. Company, Business, and Agency scale seats and logins.